Gen AI: From training your AI-bot to developing a new leadership mindset

Generative AI (GenAI) might sound like tech wizardry, but at its core, it’s an enabler. It can take your idea and provide endless ways to implement it in real life. It can help you create an app without you having any prior knowledge of coding. It can help you go from A1 to B2 level in German. From the way we create (and also perceive creativity) to how we work and how we think, GenAI has been changing how we do things for years now. And it all starts with that one thing that most dread: prompting.

At first, prompt engineering was all about giving clear, structured instructions, but it has evolved into something more: the key to developing a successful creative partnership. Nowadays, it's less about giving commands and more about merging your ideas with its advanced capacities, making you more productive in every way. The AI of 2025 requires you to anticipate responses, tweak contexts, and guide the interaction to get increasingly better and more useful results.

Now, if you’re not inclined to technology in general, that might sound more complex than quantum physics, but it’s not. Think of it as having a conversation with a new intern. If ChatGPT was your new intern Kate, you’d have a process in place designed to help her get started, and the first step would probably be ro give her as much context as possible: what the company does, why, how, what you’re working on right now, and so on. To speed things up, you’d probably try to anticipate her questions and which pieces of the puzzle she might be missing. Once you’ve provided enough context, you begin requesting small tasks like “help me write an email” or “do some research on the following trend and organise your findings in bullet points”. Ideally, soon enough, Kate will start making connections and coming up with ideas that help and challenge you. AI is the same, except its learning curve takes minutes.

Prompting in 2025 is more about training AI to become a creative partner through clear, engaging communication, than just asking it to write a headline or translate a paragraph.

Effective AI leaders have picked up on this shift and have made it their mission to evolve alongside AI. They’re not just prompting experts, they're empathetic communicators and endlessly curious individuals who encourage their teams to experiment and learn.

Now, this might start to sound like humans and tech merging into one big half-man, half-machine character from the movies. We’re not saying that. As we learn to incorporate AI more and more into our day-to-day lives, we mustn’t lose sight of what makes us human. Leaders that embrace AI and even the most passionate AI champions recognise the irreplaceable value of empathy, storytelling, and authenticity. These qualities can't be automated or fabricated. No matter how advanced GenAI becomes, genuine human connection remains key.

This aspect is crucial if you're building a brand or aiming to keep your brand relevant among industry leaders. Just as good communication is key in prompting, so is maintaining the human, conversational side when you refine your brand messaging. Gone are the days when SEO and Google’s reign were dictating what shows up when. Nowadays, consumers turn to AI-driven search engines like Perplexity or Gemini and even ChatGPT to do their research. If websites aren’t optimised for these new platforms, their content won’t be pulled by the AI algorithms.

In the end:

• Google indexes. AI interprets.
• SEO gets you listed. AIEO (AI engine optimisation) gets you quoted.

This is a new side of digital marketing that’s ever-changing at this point. Creative agencies like decipher. have already pivoted toward this new SEO and now offer a completely new set of services that focus on mixing the art of copywriting with the science of creating content optimised for AI-powered search engines.

So, while the future will certainly involve more tech and smarter prompts, the brands and leaders who thrive will be those who keep their interactions meaningful, human, and authentic.